Business Aspects of Optometry

Business Aspects of Optometry

Lawrence S. Thal, Sam Quintero (2010). Butterworth-Heinemann - ELSEVIER. 3ª edición.

Libro encuadernado en tapa dura, usado y en buen estado.

Count on this complete guide to setting up and managing an optometric practice! Business Aspects of Optometry covers everything related to the business side of a practice — such as selecting a location and staff, equipping the office, office administration and personnel management, marketing, options for a specialty practice, controlling costs, billing and reimbursement, risk management, and financial planning. To succeed in practice, this is the one resource you need!

CONTENTS

Section 1: Preparing for your Professional Career

• State of the Profession
• Personal and Professional Goal Setting
• Ownership (Self-Employment)
• Employment
• ReSumes and Interviews
• Debt Management
• Principles of Negotiation

Section 2: Purchasing a Practice

• Valuation and Purchase of an Eyecare Practice
• Principles of Practice Transfer

Section 3: Developing a Business Plan: New Practice, Expansion and Acquisition

• Deciding Where to Practice
• Elements of an Office Business Plan, Practice Financing and Obtaining a Business Loan
• Understanding Premises Leases
• Office Design
• Instrumentation and Equipment
• Controlling Cost of Goods

Section 4: Office Administration and Human Resource Issues

• Office Organization, Structure and Systems
• Human Resources: Hiring and Training Office Staff
• Human Resources: Managing and Motivating Office Staff
• Human Resources: Evaluating, Managing and Dismissing Office Staff
• Computer Business Systems and Internet Resources
• Recall Systems

Section 5: Practice Administration

• Ethics in Optometric Practice
• Professional Liability Insurance and Risk Management
• QuAlity Assurance
• Insurance
• Patient Communication
• Marketing: External and Internal

Section 6: Evaluation and Management of Specialty Services

• Ophthalmic Dispensing
• Specialty Practice
• Contact Lens Specialty Practice
• Binocular Vision and Vision Therapy Specialty Practice
• Interprofessional Relations

Section 7: Financial Aspects

• Fees, Credit and Collections
• Managed Care, Audits and Third Party Reimbursement
• Coding and Billing
• Analysis of Practice Economics and Growth
• Financial and Estate Planning
• Financial Decision Making
• TaxeS
• Exit Strategies